Overview of Social Media Training
Our Social Media Training Program is designed to empower our AdventHealth Social Media Managers with the tools, strategies, and confidence to excel in today’s digital landscape. This program is designed to enhance both creativity and efficiency, ensuring you stay ahead of trends while mastering platform-specific best practices. Whether you’re creating content, analyzing performance, or building community, this resource equips you to elevate our brand’s voice and engagement. Think of it as your roadmap to social success – accessible, actionable, and tailored for your growth.
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Intro to Social Media Management
Learn the essentials of managing social media, from choosing the right platforms to creating content that engages your audience.
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Social Media Personas
Learn how to craft fictional, data‑driven audience profiles that clarify who you're speaking to—enabling you to tailor content, posting times, and platform focus for better engagement and resonance.
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Paid Advertising
Get clear, practical guidance on blending organic and paid social media—learn how to target the right audiences, measure results, and decide when to boost posts versus launching full ad campaigns.
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Choosing the Right Strategy
Gain a quick breakdown of when to amplify posts with a simple boost versus building a targeted ad campaign—perfect for picking the most effective paid social approach for your goals.
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Smart Social Targeting
Learn how to go beyond demographics—leveraging insights like interests, behaviors, geographic location, and psychographics—to put your social ads in front of the right people at the right moment.
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Creating Effective Ad Campaigns
Get straight-forward guidance on planning and optimizing ad campaigns—covering everything from defining campaign goals and messaging to selecting channels and evaluating results for maximum impact.
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Content Planning and Calendar
Discover how to organize your digital marketing strategy using an editorial calendar—planning topics, timing, and channels to keep content consistent and strategic.
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Creating a Social Media Strategy
Craft a winning social media plan—from defining goals to picking the right platforms and creating content that connects and converts.
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Setting Goals and Objectives
Learn how to set SMART, audience- and platform-specific social media goals that align with AdventHealth’s broader business priorities—and how to track them through both short‑term wins and long‑term growth.
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Marketing Strategy and Brand Voice
Discover how AdventHealth’s messaging blends compassion, clarity, and faith-rooted purpose—guiding platform-specific storytelling that feels warm, confident, and empowering.
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Content Creation and Curation
A resource hub for turning engagement into impact—master how to craft authentic, relevant content that builds connections, sparks conversation, and resonates across your social platforms.