Social Media personas are fictional, data-driven research-based profiles representing your key audience segments. They help you understand who you’re speaking to – their interests, needs, and behaviors- so you can create content that resonates. They help you define who your followers are, what they value, and how they interact with content. By identifying their demographics, interests, pain points, and online behavior, personas give you clarity on how to craft messaging that truly connects.
Use the information we provide on personas to tailor your content – whether it’s educational, entertaining, or inspiring – to align with what your audience wants to see. Personas also help you decide when to post, ensuring your content reaches them when they’re most active, and where to focus your effort, prioritizing the platforms they frequent the most.
Think of personas as your blueprint for consistent, targeted, and impactful storytelling that fosters engagement, builds trust, and drives results.
Read more about our AdventHealth Social Media Personas here.