Boosted Posts vs. Ad Campaigns: What’s the Difference?
Not all paid social is built the same. Boosts amplify organic posts to reach more eyes, while ads are custom-built to drive clicks, leads, or sales. This guide helps you choose the right investment for your campaign goals and audience strategy.
A boost is a quick and easy way to amplify a post you’ve already shared on your social media page. By paying to boost it, you increase its reach and visibility, making it accessible to a larger audience, including people who don’t follow you. Boosts are ideal for promoting content that’s already performing well and don’t require much setup or targeting.
An ad, on the other hand, is a more customized form of paid content. Unlike a boost, ads allow for more detailed targeting, including specific audience demographics, behaviors, and interests. You can also choose from a wider variety of formats and placements, giving you greater control over how your message is delivered. Ads are ideal for more strategic campaigns, such as driving traffic to a website or blog, or promoting a new physician.