Jessica Baird-Wertman named chief executive officer of AdventHealth’s primary care network

Jessica Baird-Wertman has been named chief executive officer of the primary care network (PCN) for AdventHealth, effective Nov. 2. She will continue to report to Scott Brady, MD, network president and CEO of primary, home, urgent and retail care for the Primary Health Division. In this role, Baird-Wertman will lead primary care network operations and development along with implementation of new business strategies to enhance the overall performance of the primary care network.

“Jessica has been a vital part of our primary care network’s growth and success,” said Dr. Brady. “Her passion for mission, business innovation, operational excellence and patient-centered care has strengthened our teams and advanced our brand promise to provide whole-person care. I’m confident that under her leadership, PCN will continue to thrive and expand its impact across our communities.

Most recently, Baird-Wertman served as chief operating officer of the primary care network. In that role, she focused on patient access, patient experience, financial sustainability and building competence in value-based care for 15 counties within the state of Florida. She has also held progressive leadership roles within the physician enterprise space for the system. Prior to her time at AdventHealth, Baird-Wertman served at Atrium Health as well as Orlando Health.

“I am honored to step into this role and continue serving alongside such a dedicated and compassionate team,” said Baird-Wertman. “Together, we’ll build on the strong foundation we’ve created to enhance access, elevate the patient experience and support our caregivers as we deliver exceptional care to those who trust us with their health.”

Baird-Wertman received her bachelor’s degree in business management from the University of Central Florida and completed her master’s degree in health services administration from St. Francis University.