AdventHealth Castle Rock and Douglas County School District partner to name community stadium

AdventHealth Castle Rock has teamed up with the Douglas County School District (DCSD) to bring a new identity to the community football stadium, now proudly named AdventHealth Castle Rock Stadium.

“We have been working on various partnerships with the district over the past several years – partnering with their athletic trainers, being on the board of the Foundation for Douglas County schools, sponsoring their Gold Card Program,” said Director of Business Development and Operations at AdventHealth Castle Rock, Lisa Hinton. “When the district made the decision to name the stadium, they approached us first as we seemed like the natural partner being here in Castle Rock.”

The deal will last for five years, during which the AdventHealth logo will be visible throughout the venue, at midfield, the scoreboard, press box, fence line, and buildings surrounding the stadium.

Beyond the visibility, Lisa emphasized the deeper value of this collaboration.

“This reinforces AdventHealth as not just a health care provider, but as a committed community partner invested in local schools and families. That visibility builds familiarity and trust, which are key drivers when people decide where to seek care. By aligning the hospital brand with moments of school pride and community spirit, you connect our mission of whole-person health with the well-being of the community’s youth."

“I’m so proud to show you our partnership with Douglas County schools. They’ve been amazing partners for years, and I’m thrilled to celebrate our work with the community,” said AdventHealth Castle Rock CEO, Michelle Fuentes.

For Michelle, the stadium’s new name is more than branding, it’s a symbol of AdventHealth’s dedication to the area.

“This is a visual representation of our dedication to our community. We believe that families are important, school athletes’ matter, and family members in the stands matter. We don’t just see you at the hospital; we see you out and about living your life. And we’re here for you!”

The unveiling of AdventHealth Castle Rock Stadium took place during the first two weeks of Friday night football in Douglas County. AdventHealth Castle Rock also gifted fans with clear plastic bags to adhere to the new bag policies in DCSD stadiums.

“The first game was incredible! The cheers from the crowd when we were announced, and the stadium’s enthusiastic support, were all so genuine and heartwarming. It was an absolute honor to be a part of such a special moment,” said Fuentes.