DAYTONA BEACH, Fla., February 10, 2016 On a cold and blustery morning, Florida Hospital, one of four Founding Partners of Daytona International Speedways new motorsports stadium, unveiled its gate entrance, called an injector, at DAYTONA Rising.
Rick Allen, NBC Sports play-by-play announcer for NASCAR's Sprint Cup Series and XFINITY Series, emceed the event.
It's not often that two iconic organizations from the same community have the opportunity to collaborate on a unique project such as DAYTONA Rising," said Daryl Wolfe, International Speedway Corporation executive vice president and chief marketing officer. As an organization that hosts numerous events throughout the year, we understand the importance of creating a healthy environment for our fans, competitors and employees. With Florida Hospital as our partner, we will together be able positively impact our organization and community for many years to come.
Unlike any other sports venue, the entrance to the Florida Hospital injector features a flowing waterfall that represents life and vitality. This natural motif reoccurs throughout the 20,000 square feet of space, which is themed after the CREATION Life concept.
CREATION Life is an acronym that is centered on eight principles Choice, Rest, Environment, Activity, Trust, Interpersonal relationships, Outlook, and Nutrition and was created to help people improve their overall wellbeing and ultimately live a full and complete life.
Once visitors have ascended the stairs or escalator, they are greeted by an overhead tree canopy that transforms the concrete and steel into a truly unique and inviting environment. The overhead canopy takes fans through each of the four seasons, as well as a starry night sky.
The Florida Hospital injector also features fun and engaging interactive displays in addition to a mist wall to cool fans on warmer days. Featured in the interactive displays is NASCAR Sprint Cup Series driver and Florida Hospital ambassador Jamie McMurray.
When fans can get inside the Florida Hospital injector and actually experience it themselves, they'll see that it is unlike anything else, said McMurray. To me, this experience at the Speedway is a game changer and has really opened all the racetracks' eyes as to what experiences they can give racetrack fans.
At the very top of the injector, guests can relax in comfortable seating on a grassy lawn that gives a birds-eye view of the city.
Healthcare is changing and we hope to inspire visitors to live happier, healthier lives, said Rob Fulbright, chief executive officer of the five Florida Hospitals in Volusia and Flagler counties. With this injector, and as the official healthcare provider of Daytona International Speedway, this partnership enables us to extend our healing ministry of Christ beyond the walls of our hospital and meet the community where they live, work and play.
As the official healthcare provider of Daytona International Speedway, Florida Hospital handles all medical emergency situations, both on and off the track, and provides care to all Speedway guests, including drivers, crew members, NASCAR officials and employees, and fans.
Now that the Florida Hospital injector is officially open, the community is invited to a special open house on Feb. 17 from 3 pm. to 7 pm., and can be one of the first to tour through the interactive experience.
About Florida Hospital
Opened in 1908, Florida Hospital is a faith-based, not-for-profit institution focused on providing whole person care. The Florida Division of Florida Hospital stretches from coast to coast with 23 hospitals and more than 4,600 patient beds. The division includes the Walt Disney Pavilion at Florida Hospital for Children, dozens of outpatient facilities and 29 Centra Care urgent care locations throughout the state.
With five hospitals in Volusia and Flagler counties, Florida Hospital is the largest hospital system in the area, with 787 beds, 5,000 employees, and 650,000 patients every year. In 2014, the hospitals in Volusia and Flagler counties collectively contributed nearly $101 million in benefits to the underprivileged, the community's overall health and wellness and spiritual needs, and capital improvements.
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the DAYTONA 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; Auto Club Speedway of Southern California℠ near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Chicagoland Speedway and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International in New York.
The Company also owns and operates Motor Racing Network, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon Daytona International Speedway. Five expanded and redesigned entrances, or injectors, lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or neighborhoods, along the nearly mile-long frontstretch. Daytona International Speedway now features 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway features over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon is expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue.
Toyota, Florida Hospital, Chevrolet and Sunoco are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 80,000 total square feet of engagement areas, branding rights for four of the injectors/entrances and four of the new neighborhoods.
Barton Malow is the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan Big House and the Rose Bowl.
ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA's Arthur Ashe Stadium.
Race fans can follow the history of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook, Pinterest and YouTube. Also, fans can see the new motorsports stadium up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.