Holding On To What Is Sacred, written by Dr. Randy Haffner, lays out a persuasive vision for how organizations can stay focused on their true values. The most intriguing aspect of the monograph is Dr. Haffner’s concept of Confessional Identity a term he coined to delineate a company's core convictions. Confessional Identity pinpoints the very essence of mission. It transcends trendy corporate speak and seeks the spiritual heart of an organization s reason for being. If you work in the corporate world, you need to read this. And if you work for a not-for-profit, faith-based organization I believe this should be mandatory reading for everyone on your team. Why? Because so much is at stake. Your employees need to know why you exist and why their efforts matter. Your customers need to know why you really care. Your leaders need to embrace your core convictions whole-heartedly or they will lose direction.