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Executive Director of Communications for AdventHealth Florida Division

Roy Reid is a leading authority on public relations, business communications, and marketing with extensive experience in healthcare. He works with business leaders as a counselor, strategist, and coach to grow, maintain, and protect their interests. He is the Executive Director of Communications for AdventHealth Florida Division. Formerly, he was at the University of Central Florida College of Business, prior to that he was a partner with Consensus Communications, an Orlando based public relations firm and served as Director of Corporate Communications for the nation’s largest hospital, Florida Hospital. In 2013, 2014, 2015, and 2016 the group Trust Across America/Trust Around the World named him as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior.

He has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. He successfully worked with leading brands, including Wal-Mart, Walt Disney Resorts, 5/3 Bank, CSX Transportation, Tavistock Group, Lake Nona, Progress Energy, and Burger King. In 2015, the Florida Public Relations Association/Orlando named Roy Public Relations Professional of the Year. Roy was named the 2017 Top Thought Leaders in Trust and received the 2017 Lifetime Achievement Award.  

Roy is a sought after speaker on numerous business topics including trust, issues management, crisis communications, ethics, change, and other related topics. He is the author of Outrageous Trust®, a program that provides a framework and understanding of how to improve results by improving relationships through a more intentional and mindful effort to earn, cultivate, and restore trust.

He is active in the community serving on the boards or in an advisory capacity with Junior Achievement of Central Florida and the JA Academy at Oak Ridge High School, The Friends of Nanjing (China), The Cure Bowl, and Grace Medical Home.

Roy earned a degree in Business Administration with a minor in Communications from the University of Central Florida, where he also served as student body president. In 2007, he was recognized by the College of Business as its Alumni of the Year, and in 2010 he was inducted into the Nicholson School of Communications Hall of Fame. Roy is Accredited in Public Relations (APR) and an active member of the Public Relations Society of America (PRSA). He is a Certified Public Relations Counselor (CPRC) of the Florida Public Relations Association (FPRA).  Roy is a student and instructor of martial arts and holds a fourth degree black belt in Taekwondo. 


Trust, Choice, Interpersonal Relationships, Outlook